Become an Avis Preferred DRIVE member for year-long car-rental discounts and benefits
Our premium loyalty scheme that keeps on giving.
Choose Avis Preferred DRIVE for discounts on every rental and a host of really useful extras for free – for a whole year
Save from the get-go, and grab exclusive benefits with no commitment with our new premium loyalty cards.
Once you’ve purchased your card, you’ll get up to 20% off bookings in the UK straight away – including any you’re in the process of making. That means, depending on the cost of your rental, you could make your money back straight away.
And the savings don’t stop there. We’ll also waive the cost of child seats, additional drivers, roadside assistance and more.
Avis Preferred DRIVE does not auto-renew, and there are no membership obligations.
There are two membership levels: find out which DRIVE membership is right for you further down this page, or on our subscription page here.
For a limited time only, an Avis Preferred DRIVE GOLD can be purchased for £99, down from £119 per year.
Register for your DRIVE membership below, or talk it through with our call centre team on 0808 284 0163
Child seats for no extra cost
Travelling with young kids? If you need to add any child seats to your booking, it could be more cost effective to purchase an Avis DRIVE card. Our Silver and Gold cards give you 3 free child seats per rental. Pick from a great range of high-quality baby, child and booster seats that meet strict safety standards.
Roadside Assistance Plus as standard
Our premium Roadside Assistance Plus service comes as standard on all rentals when you buy an Avis DRIVE Gold card. It covers all non-mechanical breakdowns so, if you run in to some bad luck, you don’t have to worry about paying for things like flat batteries, damaged tyres or lost keys.
Avis Preferred DRIVE highlights:
Up to 20% discount in the UK
Free extras
10% discount with DRIVE GOLD in Europe*
Avis Preferred DRIVE: Two Membership Levels
DRIVE SILVER: 15% discount including premium extras
Receive attractive discounts in the UK and an array of free extras and services throughout Europe.
- 15% discount³ on your rental in the UK.
- Free additional drivers (max 3)
- 10% discount³ on all rentals in Europe¹.
- Baby seats included (max 3 per rental)
- Child seats included (max 3 per rental).
- Child booster seat included (max 3 per rental).
- Priority service in the station.
Avis Preferred DRIVE SILVER membership – just £79 per year
DRIVE GOLD – launch promotion: only £99, down from £119/year.
Benefit from attractive discounts and many inclusive services throughout Europe.
- 20% discount³ on your rentals in the UK all year.
- Travel Partner included.
- 10% discount³ on all rentals in Europe¹.
- Baby seats included (max 3 per rental)
- Child seats included (max 3 per rental).
- Child booster seat included (max 3 per rental).
- Free Roadside Assistance Plus.
- Free additional driver (maximum 3 per rental).
- Ski racks included (maximum 1 per rental).
- Priority service in the station.
Avis Preferred membership included
By purchasing a DRIVE membership, you automatically become a member of our Avis Preferred loyalty programme and benefit from even more discounts. All Avis Preferred benefits can be combined with your DRIVE membership.
Vehicle upgrade
Upgrades depend on loyalty tier.
Avis App
With the Avis app you have full control over your rental. Change or upgrade your rental on the way to a rental location and choose exactly the make and model you want.
Priority service with every rental
Avoid unnecessary waiting times thanks to exclusive counters and pre-filled rental documents. Get to your rental vehicle even faster.
Preferred hotline
Our exclusive Avis Preferred service team is just a phone call away.
How do I receive my benefits when booking on avis.co.uk?
Before booking
Make sure you are logged in to your account before making a booking. If you are registering as an Avis Preferred DRIVE member for the first time, please follow the account creation instructions below. If you are already a member of Avis Preferred, you can log in as usual using your existing credentials.
During the booking process
The rental price according to your membership is automatically calculated and inclusions and options are automatically added.
Upon your arrival at the station
If this is your first rental as an Avis Preferred member, please go to the Avis desk as normal.
If this is not your first rental as an Avis Preferred member, your rental agreement has already been created. In this case, pick up your keys at the Avis Preferred counter and start your journey.
The small print
* Discounts for rentals in Europe include the countries listed below. Exceptions where the discounts do not apply are listed in brackets after the respective country:
Belgium, Denmark, Germany, Greece, United Kingdom, Italy (except Sardinia), Luxembourg, Norway, Austria, Portugal (except Azores), Poland, Sweden, Switzerland, Spain (except Canary Islands), Czech Republic and Hungary.
The Avis station network includes independent licencees who are free to participate in the DRIVE programme.
The benefits of DRIVE membership only apply at the Avis stations that participate in the programme.
Certain franchisees reserve the right to offer discounts only during certain periods.
¹ Subject to availability in store. Offer not valid on Vans, Luxury Automatic, Avis Select Series and Avis Prestige or on rentals longer than 14 days.
² Fuel, extra services and airport surcharges are not included.
³ The discounts described here refer to the basic tariff for public rentals (consisting of a flat daily rate and/or a kilometre tariff), excluding additional costs, options, additional protection options, insurance and other costs associated with the operation of the vehicle (vehicle damage, fuel, etc. ).
Unless otherwise stated, discounts only apply to vehicle rentals in the UK. The benefits of DRIVE membership cannot be combined with the other promotions on the Avis.co.uk website and other partner sites.
Changing your membership
Your profile may already contain a discount code (AWD). If you wish, you can cancel your current code to subscribe to the DRIVE offer. We can process your request here.
Note: If your Avis account contains a discount code (AWD) related to your company's travel policy, unfortunately we cannot process the process.
If, despite this measure, you still experience problems, please contact our call center on 0808 284 0163 Local call rate apply. Calls from a mobile phone are billed at the rate charged by your network operator..
FAQs
How do I purchase a DRIVE membership?
Please visit our subscription page or contact our call center on 0808 283 0163. Local call rate apply. Calls from a mobile phone are billed at the rate charged by your network operator.
How long is my DRIVE membership valid?
Your DRIVE membership is valid for one year.
I already have a discount code. Why can't I purchase DRIVE membership?
Your profile may already contain a discount code (AWD). If you wish, you can cancel your current discount code to subscribe to the DRIVE offer. Click here to submit your request.
If you still experience problems, please contact our call centre on 0808 283 0163 Local call rate apply. Calls from a mobile phone are billed at the rate charged by your network operator.
I am already a member of Avis Preferred. Can I purchase DRIVE membership?
As an Avis Preferred member, you can purchase the DRIVE membership of your choice. Your Avis Preferred and DRIVE benefits complement each other.
I just purchased a DRIVE membership. Should I also sign up for Avis Preferred?
By purchasing a DRIVE membership, you are automatically a member of the free Avis Preferred loyalty programme. You will receive all relevant Avis Preferred benefits, which will be combined with your DRIVE membership.
How do I extend my DRIVE membership when it expires?
An extension of a DRIVE membership is not guaranteed under the same conditions as the initial membership. It is available at the price and terms in effect at the time of subscription renewal.
Do I have to keep the same DRIVE membership tier if I renew?
You are free to choose the membership of your choice during the renewal period. There is no auto-renewal setting for this product.
I purchased a DRIVE membership, but my benefits were not applied.
If you have any problems booking, please contact our call centre on 0808 283 0163 Local call rate apply. Calls from a mobile phone are billed at the rate charged by your network operator.
I subscribed to a DRIVE membership but cannot access my account online.
After buying your DRIVE membership, you will need to create an online profile using your DRIVE customer number, which you received via email. Please follow the account creation steps included in your confirmation email.
If you are already an Avis Preferred member, log in to your account at avis.co.uk. Your DRIVE benefits have been added to your personal account.
Do I benefit from the promotions offered on avis.co.uk with my DRIVE membership?
DRIVE cards' benefits cannot be combined with other promotions and offers on the Avis.co.uk website and other partner sites.
Can I cancel my Drive membership?
You have 14 days to exercise your right of withdrawal and have the purchase price refunded. If you decide to withdraw within 14 days of your purchase and you have not made a booking using your Avis Preferred Drive membership, we will refund you the full amount of your membership.
If you have already used your Avis Preferred Drive membership to make a booking within 14 days of purchase and no rental has occurred, we will refund you the full amount of your Avis Preferred Drive membership. All your bookings made with Avis Preferred Drive will then be cancelled. In this case we refer you to the “Terms and Conditions” section of this page. Please fill out the cancellation form and we will refund you as quickly as possible. The general rental conditions apply.