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it's in our jeans

Good jeans are in our DNA.
Ours have been carefully crafted to look and feel amazing on everyone, wear after wear.

Shop Womens Shop Mens Shop Girls Shop Boys

“It’s the small touches that set [our jeans] apart.”

Isaac
Denim Buyer

Shop Flare

“The customer's comfort is always our top priority.”

Jessica
Denim Buyer

Shop Stove Pipe

“We want everybody to look and feel amazing in our jeans”

Jessica
Denim Buyer

Shop Bum Sculpt

Trending Styles

The fits you all love the most.

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Blue High Waisted Relaxed Straight Leg Jeans

£38.00

Blue High Waisted Slim Straight Jeans

£45.00

Ecru High Waisted Relaxed Straight Jeans

£40.00

Blue Mid Rise Bum Sculpt Jeggings

£48.00

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FIND YOUR FIT

Shop Skinny

Shop Wide

Shop Straight

FIND YOUR FIT

Styles for everyone
and everywhere.

NEW DENIM

NEW DENIM

The fits you need
to know this season.

Shop Mens Tapered

Shop Mens Slim

Shop Mens Straight

Good Jeans

All the cotton in our jeans has been responsibly sourced.

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Meet the Denim Buyer: Jessica

Get to know your clothes.

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What Shoes to Wear with Every Pair of Jeans

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Meet the Denim Buyer: Isaac

Your inside scoop.

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Discover Your Perfect Fit

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THE JEANS GUIDE: SLIM STRAIGHT

Aka: the perfect in-between fit

THE JEANS GUIDE: MOLLY BUM SCULPT

Our most loved jeans for a reason

THE JEANS GUIDE: STOVE PIPE STRAIGHT

You can't beat the classics

THE JEANS GUIDE: HIGH RISE TUMMY HOLD FLARE

The most flattering jeans ever

THE JEANS GUIDE: WIDE LEG

The coolest style to add to your wardrobe

THE JEANS GUIDE: HIGH RISE SKINNY BUM SCULPT

You'll end up living in them

THE JEANS GUIDE: RELAXED STRAIGHT

Take it easy in these

THE JEANS GUIDE: HIGH WAIST BUM SCULPT MOM

She's not a regular mom